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Analytics insights
Practical guides on GA4, GTM, measurement strategy & data-driven growth.
Why Moving to Server-Side GTM Is More Important Than Ever
Client-side tracking is losing the battle against ad blockers, browser restrictions, and privacy regulations. Here is why server-side Google Tag Manager is now a business necessity, not a luxury.
Read article →Why Accurate Web Analytics Tracking Matters More Than You Think
Having analytics installed and having accurate analytics are two very different things. Here is what bad data actually costs, and how to spot broken tracking.
Read article →How to Track Your Online Business with Web Analytics
A practical guide to setting up GA4 and Google Tag Manager correctly, from the first property to the first dashboard you actually trust.
Read article →Using Web Analytics Data for Decision Making and Growth
Raw data does not drive growth. The right insights at the right time do. Here is how to turn your analytics from a reporting tool into a growth engine.
Read article →